Hidden Eden

Background

Hidden Eden is a new experience for the consumer. It brings the living garden to the high street and the web. Stocking only high quality premium products targeted at garden lovers with high disposable income, it has a clear marketing focus.

Working with Hidden Eden from the beginning, Detox Design has provided extensive design and marketing support to enable the company to realise its ambitious plans.

Results

The Leamington concept store is a tremendous success. The concept design accurately reflects the positioning of the brand and customers agree the internal displays and merchandising contribute to a relaxing and informative shopping experience.

The brand launch attracted over 1000 visitors to the online store and interest continues to grow.

Branding will be applied to stores opening in Solihull and Stratford during 2009.

Disciplines

Brand design and management
New media
Point of sale and merchandising
Out door media
Media Buying

Projects

Logo and stationery design
Brand launch and development
Brochure design, print and distribution
E-commerce web site design
Marketing consultation
Press advertising
Shop signage and display graphics

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