The Dentists' and General Mutual Benefit Society is a long-established financial institution providing specialist income protection insurance to professionals. The society felt that its logo and literature were out of date and failed to convey its brand values.

Detox Design were initially invited to produce designs for a new brochure. This led to the full re-branding of all the society's literature.

Brand design and management
Print

Logo and stationery design
Brand launch and development
Printed literature production

DG Mutual is launching the new brand to its members in April 2009. The brand will be applied to all future literature.

Initial responses have been favourable and full results will be reported soon.